Popularity - SEO Backlinks
Popularity
On-site and off-site elements to boost your SEO.
Backlinks SEO: popularity analysis
Did you know that the presence of links to your site from external sites influences your SEO?
To implement an effective link-building strategy, it is necessary to avoid fraudulent practices and to favor quality links from recognized sites.
Relevance of external links
When our SEO consultants conduct a backlink analysis (whether as part of an SEO audit or otherwise) of your site, we start by examining the domains where you are present and their relevance to your business. We focus on the relevant sector, the quality of the site in question, as well as the pages to which these links redirect. The recommended sites in this regard are those that have a strong authority with Google, partners related to your business, and popular blogs.
Presence on social media
The reference to your website through links on social networks also reflects its popularity. To encourage sharing and dissemination of content on these platforms, we recommend:
- Implement metadata tags related to each social network
- Share your pages on social networks
- Encourage users to spread your content on social networks by adding visible share buttons on each of your pages.
- Use engaging content that encourages sharing by adding images, videos, graphics, and refining the text
Fraudulent practices
Google continues to strengthen its sanctions against fraudulent and irrelevant netlinking practices. In this context, it is recommended, for example, to prohibit link buying systems, which generally come from low-quality sites. Similarly, massive and reciprocal link exchanges should also be avoided. The criterion to keep in mind is quality.
If one decides to exchange links with a partner site, it is preferable to limit it to just a few and preferably with a site that is recognized in your industry.
Effective link building strategy
Building your popularity on the web requires establishing a real strategy and continuously monitoring its evolution. Indeed, since these links are made from external sites to yours, it is possible that unknown platforms create links to your domain in a non-relevant way, without you being notified.