The future is definitely mobile
App Analytics
Optimize the experience offered to your users.
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In an increasingly mobile-focused digital environment, apps are experiencing significant growth. Therefore, it is crucial to stay competitive and optimize the consumer experience in order to attract and retain them. With web app analytics, you can take this strategic position by analyzing its data.
The future is definitely mobile
The smartphone penetration rate in Belgium and worldwide now far exceeds that of computers. Belgians now primarily use their mobile phones to perform web searches. On average, Belgian users spend more than three hours per day in front of their smartphone screens. Google has also observed an increase in the number of mobile searches across all markets.
In the now mobile-centric digital environment, apps have gained significant importance. They are also facing increasing competition, requiring additional efforts from marketers to stand out. Understanding the app in every detail, its functionality, strengths, and weaknesses in order to improve the user experience has become essential.
The challenge is to convince consumers not only to download the app but also to retain them. In this context, mobile apps have a vital need to leverage their data. Optimizing app analytics and mobile app tracking is essential.
Mobile App Tracking Tools
At Universem, our mobile app tracking experts use two specific tracking tools: Firebase Analytics and Appsflyer. Below are their respective features.
Firebase Analytics
Firebase Analytics is a tool developed by Google to address app tracking. This tool is naturally designed to integrate with other Google services such as Ads and AdMob. It allows the analysis of over 500 distinct events. It also automatically tracks key metrics and different user properties. Finally, data is captured in real time.
Appsflyer
Appsflyer is a scalable and adaptable solution based on its many integrated attributions and partners. It offers real-time data access and displays similar to the Analytics provided by Google.
The methodology followed by our Web Analytics experts
In mobile app analytics, our consultants adopt the following methodology:
1.
Methodology
Strategy definition
Defining your strategy means reflecting on the fundamental role of the app. What is its purpose? What do we expect from users? What is the connection with the website? Once these questions are answered, the next step is to identify the KPIs that will help evaluate the app’s performance.
2
Methodology
Mobile app tracking
Based on the KPIs, we create a tagging plan that outlines all the data to be collected and will serve as a reference for the development teams during the implementation and testing phases.
3
Methodology
Data integration
It is important, in advance, to plan the collection of mobile app data and aggregate it across all platforms (such as Google Ads, social media, mobile app, desktop website, or mobile website). Planning for visibility of the information federated between mobile app analytics and the website will provide a deep understanding of your consumers’ behavior.