SEO tracking

The saying is well known: beyond the first page of results, it’s as if you are absent from search engines. Even more true, the top 3 natural positions attract more than half of the clicks. Knowing your Google ranking is therefore essential to better understand your level of visibility on the web.

Moreover, the ranking tracking allows you to determine the impact of the changes you have made to your website. Have you managed to reach the top positions for searches related to your field of activity?

Being in the top positions in search engines is great. But what are the real effects on your website? Have you positioned your best pages? Do you have more conversions thanks to your organic SEO?

To answer these questions, tracking your SEO traffic is the best solution. With Analytics data, we can determine which pages of your website bring in the most traffic through organic SEO, whether they convert, or if users preferred to leave your site. Many data points are waiting for you.

Any marketing action requires keeping an eye on competitors. Natural referencing is no exception to the rule. Therefore, the competitor analysis is often a complementary solution to your own SEO monitoring.

This allows you to know the visibility of your main competitors in search engines. On which terms do they surpass you? Are they also developing SEO techniques on their website? Are you generally better positioned on queries related to your market?