SEO training
General SEO training
The basics of organic SEO at your fingertips.
Discover the many aspects of SEO
The SEO training in its global approach aims to provide a general overview of the main challenges of natural referencing and its practices. After reviewing the latest requirements from Google and its algorithm, the training covers the three pillars of SEO: the content elements, the technical SEO of a site, and the popularity of the domain name.
The latest Google updates
The successive updates of Google’s algorithm have an influence on how the search engine perceives, ranks, and penalizes certain fraudulent practices on websites. During the SEO training, you will have a quick overview of the developments of these algorithms and especially their impact on the best techniques for successfully optimizing the natural referencing of your site.
The important content elements for SEO
During the training, the various elements of content that influence the good SEO of a site are discussed and supplemented with recommendations for their proper implementation. For example, this section covers the rules for presenting content and the hierarchy of different information to promote the indexing of a page.
The main technical principles of SEO
The way a site has been technically developed influences its SEO. These are elements that can block the proper indexing of pages or, on the contrary, contribute to their ranking. Key elements include having a responsive site and the loading speed.
The favorable popularity factors
Finally, the SEO training addresses the last criterion influencing a site’s ranking: its backlinks. There is a series of sites with which it is not advisable to collaborate for link exchanges. Conversely, by applying certain best practices, it is possible to create qualitative relationships that can mutually enhance your popularity.