Google Analytics - Tagging plan
Tagging plan
Follow the actions that matter for the profitability of your activities.
Record the actions to be measured
Sometimes the tracking of a site requires technical intervention to ensure that all strategic data can be analyzed in Google Analytics.
The tagging plan will be the reference document for experts to indicate which elements need to be tracked and how.
What is a tagging plan?
The tagging plan aims to guide the web developer in implementing site tracking. It is a document that outlines the actions that need to be tracked with an indication composed of fragments of code to use so that this data can be integrated into your web analytics.
There are more nebulous cases for which the Google Tag Manager tool will not be sufficient and will require the technical intervention of a web developer.
For example:
- the site is not optimally built.
- the events are more complex and require the implementation of additional code to be triggered, such as setting up “enhanced e-commerce” to track product impressions, add to cart actions, checkout steps, etc.
How to implement this tagging plan?
The methodology developed by our team of Web Analytics experts includes the completion of four key steps to define a good Google Analytics tagging plan:
- Identify the needs of your clients and your strategic objectives (for example: number of sales/day; number of form submissions)
- Analyze the entire site and define the events that need to be tracked
- Create the document and send it to your developer for them to implement on the site
- Verify the proper implementation of tracking using the Google Tag Manager tool