
Display and programmatic advertising
Display advertising & programmatic
Leverage the time spent by your targets outside of search engines.
Develop your brand image
Display and programmatic advertising allows reaching a large majority of users worldwide.
It offers very precise targeting opportunities thanks to a wide range of demographic, behavioral, and contextual parameters.
It is particularly effective for building brand awareness.
Opportunities not to be overlooked
Did you know that over 80% of the time spent on the Internet is done outside of search engines? Thanks to display advertising, you have the opportunity to reach a considerable audience. Indeed, the Google Display Network (GDN) allows you to reach 90% of the global web. A display campaign is primarily effective for building brand awareness, but it can also be used with a performance and retention perspective in your SEA strategy.
A fine targeting
Display ads ensure very precise audience targeting thanks to a wide range of demographic, behavioral, and contextual criteria. Powerful algorithms allow for the categorization of users’ interests and purchase intentions, which are essential for quality paid search.
For example, Google is able to target cooking enthusiasts or people with an immediate intention to purchase a watch. You also have the option to choose the sites or apps where you want to be displayed, as well as age groups, gender, and parental status.
RTB and programmatic advertising
Real Time Bidding is distinguished from traditional Display by its automated purchasing process. This occurs in real time using software and algorithms. RTB allows for improved performance of your brand awareness campaigns through more precise bidding and targeting systems. This type of advertising generally offers a much better return on investment.
Our display and RTB methodology
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