Online Advertising
Online Advertising Agency
Mastering digital advertising means capturing your audience’s attention with the right message, at the right time, on the right platform. At Universem, we craft tailored advertising strategies to maximize your impact through SEA, social media, programmatic buying, and digitalized mass media. Turn every impression into an opportunity for engagement and conversion.
Succeed in your digital advertising strategy
In a world where advertising platforms are multiplying, digital advertising has become a real challenge for advertisers.
Between the pursuit of performance and new brand metrics, such as attention, it is crucial to navigate effectively through this complex maze. While the focus has long been on performance and conversions, there is now a shift back toward key brand indicators.
Let’s be honest – if you don’t capture attention, you won’t create that connection with your brand, and without that connection, there’s no sale.
Choosing the right channels at the right time to reach your target audience is essential. This is where Universem comes in, guiding you through this complex landscape to maximize the impact of your advertising strategy.
Captivate your audiences
Online advertising is an essential opportunity to captivate your audience and create a lasting impact.
Search, display, and social ads combine to reach your target audience with the right message at the right time.
Modern formats, such as short videos (Reels, TikToks) and native advertising, cater to evolving consumer habits and boost engagement. With artificial intelligence and an omnichannel strategy, your campaigns become more relevant, effective, and memorable.
DOOH (Digital Out-Of-Home), OLA (Online Audio Advertising), and OLV (Online Video Advertising) complement your upper-funnel strategy. These innovative formats—ranging from digital screens to podcasts and immersive videos—capture the attention of large audiences and spark interest from the very first interaction.
Our services to amplify your advertising strategy:
1. SEA
Search engine advertising
Reach your prospects in search mode
When a user searches for a solution, your brand must be the first to appear. SEA, or search engine advertising, is essential to capture attention at the crucial moment. At Universem, we are experts in Google Ads, Bing Ads, and other search platforms. But our expertise goes far beyond keyword selection. We optimize your campaigns through retargeting strategies, bid adjustments based on devices, location, or demographics, and constant testing to refine your ads and maximize conversions.
2. Social Media
Social media advertising
Engage your audience where they are
Social media has become an essential space for interacting with your prospects. At Universem, we specialize in advertising on key platforms: Facebook, Instagram, YouTube, LinkedIn, TikTok, and more. With millions of active users every day, we design advertising strategies that fully leverage advanced targeting capabilities. By personalizing your ads based on your audience’s interests and online behavior, we help you create campaigns that engage and convert.
3. Programmatic media buying
Programmatic media buying
Automated advertising at the service of your performance
Programmatic media buying allows you to acquire ad space intelligently, leveraging advanced technologies to maximize your return on investment. At Universem, we tailor programmatic strategies to each client, utilizing real-time bidding and exclusive deals. Whether you aim to boost brand awareness or refine your remarketing campaigns, we optimize your investments for maximum performance.
Take advantage of programmatic buying to deliver display banners, native content, engaging videos, or audio ads across strategic channels. With this diverse range of formats, we help you achieve your goals with precision and impact.
4. Mass media
Digital mass media
An integrated online and offline strategy
The boundaries between traditional and digital media are fading. From digital out-of-home to podcasts, and even connected TV, consumers engage with brands through a variety of channels. At Universem, we create integrated advertising strategies that cleverly combine online and offline. We work with your media agencies and internal teams to develop the optimal media plan that aligns your marketing goals with current consumer behaviors.
Our Experts in Online Advertising
Discover our team of digital advertising consultants
Need help?
Do you want to optimize your online advertising campaigns and maximize your return on investment?
Trust digital experts to handle your advertising strategy!
SEA
Gain visibility through sponsored ads.
Search Engine Advertising, as the name suggests, is designed to display ads based on users’ queries on search engines. The most well-known and widely used of these is Google. It is through Google’s Ads campaign system that you can participate in auctions with other advertisers for specific keywords. These are the ads that appear in the first four search results.
Social Advertising
If you want to increase user interactions with your brand or promote content to a specific audience, social advertising is the channel you need.
Practically, every network today has its own digital advertising platform:
- Facebook is the most well-known with over 2 billion users. It also offers the most advanced targeting options and ad formats in web advertising.
- LinkedIn Ads is the world’s leading professional network. It is the most relevant channel for reaching a B2B audience.
- Did you know that the most consumed visual medium today is no longer television, but YouTube? Video format is now impossible to ignore.
- Strongly linked to Facebook, Instagram is on its way to becoming the number 2 social network due to its growing popularity.
- Other networks exist, such as Twitter, Snapchat, and the GPS app Waze. All of them can be used to achieve different marketing objectives.
Bing Ads
Bing is the second-largest search engine in the world, behind its biggest rival, Google. Like Google, it offers the possibility to promote ads through the same bidding system.
Advertising on Bing allows you to reach a new audience for maximized results.
The platform is very similar to Google but continues to evolve, bringing innovations to business players. Most of the time, campaigns are directly imported from Google Ads, which greatly simplifies the setup process.
Advertising on Bing allows you to reach a new audience for maximized results.
The platform is very similar to Google but continues to evolve, bringing innovations to business players. Most of the time, campaigns are directly imported from Google Ads, which greatly simplifies the setup process.
SEA Training
Would you like to feel more comfortable with the different channels mentioned above?
As a digital advertising agency, Universem offers advertising training, regardless of your level.
We will tailor our programs to your specific needs and knowledge.
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Data Analytics
Turn your data into actionable insights to make informed and effective decisions.
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Display advertising & programmatic
Leverage the time spent by your targets outside of search engines.
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SEA
Do you want to increase sales of a product, promote your mobile app, or simply build your brand awareness?
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SEA training
The power of Google Ads campaigns at your fingertips.