GEO Agency FAQ
Do you have questions about our GEO agency?
The key answers before launching your GEO / AIO: audit, support, timelines, technical aspects, engines… and the fundamentals (LLMs, definitions, challenges).
What is an LLM?
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An LLM (Large Language Model) is an AI model trained on very large text corpora to understand and generate language: answers, summaries, comparisons, explanations. In GEO, the goal isn’t only “to be found,” but to be selected as a source and cited in generative answers.
What’s the difference between GEO and AIO?
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GEO (Generative Engine Optimization): optimizing your presence in AI-generated answers (ChatGPT, Perplexity, Gemini, Claude…) and in generative experiences of classic engines (AI Overviews / AI Mode).
AIO (AI Optimization): the term is sometimes used to refer specifically to Google’s AI Overviews, or more broadly to an “AI” approach that can include GEO (content, data, measurement, process). In practice, the two concepts overlap heavily: what matters is working on citeability, trustworthiness, and measurement.
Which AI engines / LLMs should you consider?
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Key AI engines and assistants include ChatGPT, AI Overviews and AI Mode (Google), Perplexity, Gemini, Claude… Each platform has its own mechanics (sources, formats, depth) and use cases. At Universem, we start with the dominant surfaces, then expand if your markets/audiences justify it (B2B, specific countries, niches).
Is GEO / AIO important for my business?
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If your prospects are already asking their questions to AI (and that’s increasingly the case), then yes: GEO/AIO helps secure your future visibility and turn AI search into a growth lever rather than a competitive threat. Concretely, being cited strengthens your authority, influences consideration, and can generate more qualified traffic.
Is a GEO audit enough to improve visibility in ChatGPT / AI Overviews / AI Mode?
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A GEO audit is the best starting point to understand where you are cited (or not), on which themes, and why. At Universem, the audit isn’t just a diagnosis: it includes a map of levers, actionable recommendations, and a prioritized roadmap. If your goal is long-term progress, the audit is the foundation… then improvement comes through implementation and iterations.
What’s the difference between a GEO audit and GEO support?
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A GEO audit answers “where we are and what to do” (analysis + priorities). GEO support implements the roadmap and manages continuous improvement in cycles (tests, adjustments, tracking citations/mentions, content, structure, technical work), with KPIs defined together.
How long does it take to see GEO results?
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GEO timelines depend on your starting point and the workstreams required. “Quick wins” (structure, fixing blockers, optimizing existing content) can impact certain citations/mentions sooner. Durable gains usually come through iterative cycles: we test, measure (citations, sources, sentiment, prompt categories), then refine.
Is GEO useful if my website already has a lot of content?
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Yes—often even more. It’s not about quantity, but about AI’s ability to understand, trust, and cite you. We identify gaps (missing topics, angles, proof points), content to improve/remove, and restructure what exists to maximize “citeability.”
Do you also handle technical aspects (JS rendering, blockers, structuring)?
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Yes. We analyze what can prevent AI systems from reading/processing your pages, and we also work on structuring data and pages to “speak the same language” as search engines and conversational AI.
Do you focus only on ChatGPT or also other AI engines?
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By default, we focus on the main surfaces (ChatGPT, AI Mode, and AI Overviews). But we can expand based on your market and challenges (Perplexity, Claude, Gemini, etc.), especially if your B2B audience or target countries justify a specific engine.
What should I prepare before a first call?
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Ideally: your business goals (leads/sales), your priority markets/products, your constraints (technical, legal), and—if possible—an overview of your main competitors. If you don’t have everything, no problem: the call is also used to scope things and choose the right format (audit, pack, custom) with a quick analysis.
Do you offer GEO services as fixed packages or custom engagements?
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Both. With a package, you get a clear framework (audit + dashboard + recommendations + cycles). With a custom engagement, we tailor the analysis and data extraction to complex needs (multiple markets, large volumes, very granular analysis by service/product, multi-engine coverage).
