Proposing SEO-optimized content suitable for web support requires specific skills.
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Writing your content
SEO copywriting
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Optimized content that reveals your values
Web writing is different from that of a newspaper or magazine. To capture the reader’s attention, the web writer follows several rules. The goal of content marketing is to retain the visitor’s interest by placing the main information at the beginning, adopting a clear and concise style while avoiding repetitions, all while respecting the guidelines of search engines.
The main information at the beginning
In order for the user to directly identify if the content of the page meets their search, it is advisable to summarize the key information at the beginning of the article. This is what is called the title and the lead. Moreover, this should help with the proper indexing of the page, as the understanding of the content’s theme is facilitated.
A concise and clear style
On the web, the internet user is in a hurry and sometimes not very focused. This is even more true when browsing on mobile. Writing for the web means having a clear, concise, and impactful writing style to capture the user’s full attention. It is therefore recommended to use relatively simple and accessible vocabulary for everyone, tailored to your target audience.
Avoid repetitions
This is a classic writing rule. However, it is particularly important in the context of creating content on the web. Indeed, by expanding the semantic field of the topic addressed on your page, you enrich the range of keywords and facilitate understanding by Google Bot.
Moreover, too many repetitions of the same keyword could be interpreted as over-optimization by search engine bots and disadvantage the page’s ranking. To find the right keywords and see how your site positions itself on the different semantic categories you are targeting, it is interesting to conduct a semantic analysis for your site.
Correct the spelling
The emergence of new technologies has been accompanied by new spelling rules. Thus, we find numerous spelling mistakes in web publications, which harms your credibility, in addition to distracting the user from your message.