GEO Agency (Generative Engine Optimization)

The digital marketing and generative AI landscape is constantly evolving: new models, new guidelines, new metrics. It’s important for your business to stay up-to-date and partner with experts in the field. A GEO agency helps you anticipate updates to generative AI models and adapt your strategy before your competitors. We analyze and leverage data from language models and other platforms to refine your content and website. Finally, an AI SEO agency orchestrates its strategy taking into account your other acquisition channels (SEO, SEA, Social, PR, …) to provide LLMs with consistent and reliable signals and maximize visibility wherever it matters.

At Universem, our methodology for adapting to GEO / AIO consists of several key points:

360° GEO Audit

We scrutinize your digital ecosystem through traditional lenses: technical performance, semantic relevance, and domain authority, but we also include analyses from tools calibrated for LLMs. Every page, every link, every signal is meticulously examined to reveal strengths to amplify and weaknesses to correct. You get a clear map of GEO/AIO levers that will make your content leap into generative answers.

“LLM-First” Optimization

Based on this audit, we work on your content to make it the preferred source for conversational models: analysis of semantic embeddings, content structure, verified external references, and strategic third-party citations. Our “LLM-First” approach aligns your site with the expectations of modern generative AIs and maximizes your chances of appearing in citations within generated responses.

Data Structuring

We propose the deployment of cutting-edge semantic markup: schema.org, so that your pages speak the same language as search engines and conversational AIs. Indeed, the latest studies show that generative AIs collect data from search engines, which themselves use this valuable data. The result: a better understanding of context and content ready to be cited in more generative responses.

AI Testing & Validation

We challenge your content against large language models such as ChatGPT, Perplexity, Mistral, and Gemini by simulating hundreds of prompts based on real data. Each generated response is dissected: semantic relevance of your site compared to other citations, position of your citations, sentiment, and potential click-through rate. These insights fuel an iterative cycle of adjustments that ensure your pages are consistently understood, preferred, and highlighted by conversational AIs.

Continuous Iteration and Tracking of Your Positioning

Bi-monthly cycles guided by KPIs defined at the start of the project between you and us. Monthly tracking linked to your objectives and adjustment of the digital strategy based on performance for maximum and lasting visibility.

Track Your Visibility on Generative AI Tools

To monitor the evolution of your visibility on generative AI tools, our GEO agency has developed an internal tool that tracks mentions of your brand and your competitors on LLMs and extracts actionable GEO insights.

Our tool measures presence across different query categories, compares positioning against competitors, and identifies the most influential sources used by AI.

1

Increased Visibility

LLMs are increasingly popular and integrated into our lives. Ignoring this channel means giving up market share to more agile competitors.

2

Enhanced Authority

When a model cites your brand as a reference, the perceived trust increases, reducing the decision cycle.

3

Qualified Traffic

Searches in generative AI tools are often more precise and thus more relevant; you receive visitors already convinced of your expertise.

4

Multimodal

The arrival of LLMs makes multimodal search (voice, video streams, …) fully functional. GEO offers the possibility to appear in citations, but also optimizes a site for voice and multimodal search.

5

GEO + SEO = ♥

Good GEO practices do not hinder SEO performance; on the contrary. A good optimization strategy for AI Search is very likely to perform well in traditional Search, whose algorithms have been using certain LLM-derived techniques for some time.

⚠️ In any case, it’s important to remember that with these nascent disciplines, denominations are fluid and subject to change.