The importance of a digital strategy
Digital strategy
Achieving your digital ambitions requires a clear vision and coordinated actions. At Universem, we create tailored digital strategies that seamlessly align with your overall business goals. From initial analysis to operational implementation, we help turn your objectives into tangible and measurable results.
What is a strategy?
Larousse defines strategy as the “art of coordinating actions, maneuvering skillfully to achieve a goal.”
Indeed, while analysis helps determine where we stand, strategy summarizes how to reach a certain goal.
To do so, it is necessary to take a step back and think long-term; this is probably the most difficult part of a plan.
What impact on your digital marketing?
First, it is important to keep in mind that the digital strategy is part of the bigger picture, namely the marketing strategy, which is itself inherent to the overall strategy of the company. With this in mind, digital strategy can be defined as the use of digital technologies to achieve specific marketing goals based on a set action plan over time. It is an action plan that combines marketing and online communication, through which the company develops a personalized digital culture focused on innovation and maintaining customer relationships.
Determining the ideal IT solutions for your business is a fundamental challenge that requires reflection and professionalism, as it is a long-term strategy involving a certain budget.
Determining the ideal IT solutions for your business is a fundamental challenge that requires reflection and professionalism, as it is a long-term strategy involving a certain budget.
Customer's journey
While your marketing strategy will define your brand’s overall image, your digital strategy will develop it on the web: brand engagement, increased awareness, customer interactions, and conversions of both new and existing customers. Your website (and other selected media) provides the opportunity to offer more information in various ways. This adds value to the customer’s journey that simply isn’t accessible offline.
This added value can take the form of new content, new types of interactive services. The customer experience should be at the heart of your approach and thus your strategy; a satisfied customer will click, return, register, buy, and perhaps even feel motivated to share their experience. This is a key advantage in a system where it is mainly the customer who defines your brand.
This added value can take the form of new content, new types of interactive services. The customer experience should be at the heart of your approach and thus your strategy; a satisfied customer will click, return, register, buy, and perhaps even feel motivated to share their experience. This is a key advantage in a system where it is mainly the customer who defines your brand.
Dashboard creation
Based on your expectations and business activity, we offer customized dashboards to structure your data and facilitate decision-making.
There are various visualization tools available.
We have selected three: Tableau, Data Studio, Data Studio 360, and Power BI.
There are various visualization tools available.
We have selected three: Tableau, Data Studio, Data Studio 360, and Power BI.
Digital communication strategy
Starting point:
3 questions:
1. Review the current supply and demand of your clients.
2. Ask yourself what you expect from the web (increase sales, awareness, etc.)?
3. And how can you achieve that?
For this, different channels should be used:
- The web: website, mobile website, blog, etc.
- Mobile apps
- Social media
- Email marketing
- Advertising and SEO
3 questions:
1. Review the current supply and demand of your clients.
2. Ask yourself what you expect from the web (increase sales, awareness, etc.)?
3. And how can you achieve that?
For this, different channels should be used:
- The web: website, mobile website, blog, etc.
- Mobile apps
- Social media
- Email marketing
- Advertising and SEO
Measuring and tracking your digital strategy
Once implemented, it is necessary to define the indicators that will allow us to evaluate the performance of certain actions or operations and adjust the strategy based on these performances.
The analytical aspect of your strategy will be just as important as its operational implementation.
It is crucial to continuously check that your strategy is achieving its goals.
Good interaction between the different elements, along with an in-depth understanding of your clientele, will enable continuous improvement of your communication and enhance your visibility, ultimately influencing your target audience.
The analytical aspect of your strategy will be just as important as its operational implementation.
It is crucial to continuously check that your strategy is achieving its goals.
Good interaction between the different elements, along with an in-depth understanding of your clientele, will enable continuous improvement of your communication and enhance your visibility, ultimately influencing your target audience.
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