Our approach
We adopt a strategic and holistic approach that we call Total Brand Performance.
The Total Brand Performance
This method involves developing personalized strategies throughout the customer journey, by combining all disciplines and channels of digital marketing to provide a consistent and impactful brand experience.
Because it is not enough for your brand to be visible in the market, it must stand out.
For years, performance marketing has been largely associated with bottom-of-the-funnel (BOFU) strategies. While we recognize the importance of this phase for conversion, it is just one element of a broader experience.
At Universem, we see conversion as the natural result of a well-constructed customer journey.
Our ambition? To go beyond simple conversion to demonstrate how performance enriches every interaction:
- Enhance your brand awareness.
- Create lasting relationships with your audiences.
- Better understand consumer behaviors.
Each step of the customer experience enriches each other, creating a virtuous synergy that supports your Total Brand Performance.
Strategic and creative
We explore in depth the journey of your customers to identify every touchpoint. Through this mapping, we determine the most effective channels and technologies to achieve your goals.
Our strength: adapting your creative concept into the most suitable formats for your channels to maximize impact.
By combining high-level creativity, technical expertise, and marketing strategy, we generate optimal performance.
Result: an intelligent use of budgets and a brand that resonates sustainably with your audiences.
Specifically, we will address your challenges with a set of holistic solutions rather than focusing solely on technology. We will work together on the performance of all your channels, whether they are owned, paid, or earned.
In owned, the important thing will not be, for example, to develop a blog but to consider all potential content strategies to achieve measurable and identified objectives. We will then support these efforts with a coherent and complementary paid strategy.
With Total Brand Performance, we will also ensure that all your teams and every member of your team communicate towards an identified holistic goal.
Our strength: adapting your creative concept into the most suitable formats for your channels to maximize impact.
By combining high-level creativity, technical expertise, and marketing strategy, we generate optimal performance.
Result: an intelligent use of budgets and a brand that resonates sustainably with your audiences.
Specifically, we will address your challenges with a set of holistic solutions rather than focusing solely on technology. We will work together on the performance of all your channels, whether they are owned, paid, or earned.
In owned, the important thing will not be, for example, to develop a blog but to consider all potential content strategies to achieve measurable and identified objectives. We will then support these efforts with a coherent and complementary paid strategy.
With Total Brand Performance, we will also ensure that all your teams and every member of your team communicate towards an identified holistic goal.
Technology, a driver of performance
And technology? Essential in Total Brand Performance! No solid holistic vision without strong and sustainable technical foundations: coherent tracking plan, effective tagging, CRM adhering to best practices, mastered and optimized SEO in content, these are some rules that establish the solid foundations for effective omnichannel strategies.
Your compass in the digital universe!
Our multi-platform expertise makes Universem your unique partner for all your digital marketing needs.
With a single point of contact (Single Point of Contact or SPOC), we simplify communication and ensure a centralized strategy:
- A consistency across all your channels.
- A seamless collaboration between our internal experts and your partners.
- A simplified approach that frees you from the constraints of multi-actor management.
Rely on our expertise for a strategic and unified digital presence that makes your brand shine.
With a single point of contact (Single Point of Contact or SPOC), we simplify communication and ensure a centralized strategy:
- A consistency across all your channels.
- A seamless collaboration between our internal experts and your partners.
- A simplified approach that frees you from the constraints of multi-actor management.
Rely on our expertise for a strategic and unified digital presence that makes your brand shine.
