Universem - Perfection Habitat

Universem x Perfection Habitat: visibility and performance delivered

Perfection Habitat19

Perfection Habitat boosts its brand awareness and digital performance with Universem

A recognized player in turnkey home construction, Perfection Habitat is celebrating its 15th anniversary in 2025. To strengthen its online presence, increase catalog requests, and improve lead quality, the company has been relying on Universem’s expertise for several years. Here’s a look back at this successful 2024 collaboration, focused on measurable and lasting results.

Discover how a well-designed strategy boosted local awareness and conversions for this company in the construction sector.

A clear goal: gain visibility and generate qualified leads

In a competitive field like residential construction, standing out is essential. Perfection Habitat had three main priorities for 2024: :



  • Improve brand awareness among future home builders.

  • Drive catalog requests through targeted advertising campaigns.

  • Simplify lead management for the sales team.


To tackle these challenges, the company entrusted its digital strategy to Universem.

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A 360° data-driven digital strategy

In order to meet these goals, Universem implemented a structured digital marketing strategy based on several pillars:

  • Video marketing was chosen as the primary communication channel to capture user attention in an engaging way. With targeted distribution and high-quality content, the videos achieved excellent engagement performance.
  • Precise geographic targeting was central to the campaigns: to maximize relevance, local audiences were created directly linked to Perfection Habitat’s construction zones.
  • Continuous optimization via A/B testing: Regular A/B tests on static visuals enabled ongoing performance improvements. This dynamic optimization approach contributed to a 52% increase in click-through rates (CTR) for Meta campaigns.

Concrete and measurable results: more visibility and conversions

This performance-driven strategy delivered very positive outcomes:

  • +52% CTR (click-through rate) on Meta campaigns.
  • +55% conversion rate for catalog request campaigns on Google Ads.
  • Improved synergy between marketing and the sales team. The implementation of Hubspot facilitated lead management and tracking, giving teams clear visibility into lead attribution, history, and follow-up actions.
  • Unified marketing and sales reporting to measure lead quality by source or campaign, enabling continuous refinement of strategies.
  • Smart use of first-party data to build look-alike audiences and improve advertising ROI.

A partnership based on transparency and efficiency

This partnership shows how a well-thought-out digital strategy, combined with rigorous execution, can yield concrete results in both brand visibility and commercial performance. Universem’s expertise, together with Perfection Habitat’s commitment to structuring its marketing and sales efforts, laid the foundation for sustainable digital growth.


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