Digital First 2025: Universem will be there!

Digital First is Belgium’s leading digital event – and 2025 marks its 20th edition!

On October 14, 2025, Brussels becomes the meeting point for marketers, innovators, and digital leaders.

This milestone edition brings together:

Inspiring keynotes from industry experts and innovators
Hundreds of exhibitors showcasing the latest technologies
Workshops & conferences to help you stay ahead of digital trends
Networking opportunities with thousands of professionals

This year promises to be more exciting than ever and Universem will be part of it! Join us to get fresh insights, ask your burning digital questions, and connect with our team in person.

Hubert de Cartier

Hubert de Cartier is CEO and co-founder of Universem. Thanks to his experience in digital marketing and his knowledge of the challenges faced by Belgian companies, he advises clients on their marketing strategy. Hubert speaks French and English.

Corentin Donneaux

Corentin Donneaux is Head of SEO and AI at Universem. Passionate about both fields, he is responsible for methodology and innovation in these areas, while maintaining contact with our clients and their challenges. Corentin speaks French and English.

Siham Bouzerda

Siham Bouzerda is an expert in online advertising at Universem. As a digital marketing consultant, she manages our clients' advertising campaigns on a daily basis and advises them on advertising strategy. Siham speaks English and French.

Quentin Mortel

Quentin Mortel is a senior consultant at Universem. As an expert in data, analytics and conversion rate optimisation, he advises our clients on how to collect and, above all, use data to optimise their marketing and overall performance. Quentin speaks English and French.

Our stand game – ask, learn & win

Come and discover how these insights can help you stay ahead in the ever-changing digital landscap

How it works: You can book a slot online in advance or directly at our booth during the event.
How to participate: Ask one of our experts your most pressing digital questions .
What you can win: A chance to win a free GEO audit.
Winner announcement: Winners will be selected from participants who engaged with our experts and announced on Wednesday, October 15.

This is your opportunity to get tailored insights for your business and win a valuable strategy session!

Keynote about GEO, by Universem

Don't miss the presentation by Corentin Donneaux, our Head of SEO & AI.

”GEO beyond the hype: practical tips to improve your AI visibility”

Generative AI is reshaping the way users search for and interact with brands. GEO (Generative Engine Optimization) goes beyond the buzzword: it’s about ensuring your brand shows up in AI-powered answers, whether on ChatGPT, Google AI mode, or other tools shaping digital behavior today.
In this session, we’ll highlight the latest GEO trends and, above all, share concrete examples and actionable tips to help brands secure visibility and impact in this new search landscape.

This presentation will take place at 2:00 p.m. (in English).

Where and when

📅 Tuesday 14 October 2025
🕥 10h00 – 16h30
📍 Tour & Taxis, Hotel des Douanes – Av. du Port 86C, 1000 Bruxelles

Programme

Keynote by Corentin Donneaux, Universem: “GEO beyond the hype: practical tips to improve your AI visibility”: 2:00 pm, in English)
Full program: Digital First 2025

Digital First is back for its 20th edition – and Universem will be there!