Inspiration et tendances en marketing digital

Les noms de domaine, un business rentable

Bien choisir son nom de domaine est une étape cruciale de tout projet de Web Marketing. Il doit permettre à votre audience d'identifier rapidement votre marque et les produits ou services qu'elle propose. Mais comment bien le choisir ? Quel budget devez-vous prévoir et surtout, quelles extensions sont les plus prisées : .com, .eu, .be, ... ?

Récemment, SEDO, entreprise bien connue dans l'intermédiation pour l'achat/vente de noms de domaine a publié une étude sur ses ventes et les tendances dans le secteur.

Trucs et astuces pour vos recherches sur Internet

Dans ce billet, nous allons vous partager des trucs et astuces pour améliorer vos recherches sur le célèbre moteur de recherche Google. Avec quelques signes en plus, on peut trouver plus rapidement l'information recherchée.

DALL·E-2023-12-21-12.15.04-Create-a-more-engaging-and-dynamic-image-of-a-person-researching-electric-bikes-on-the-internet.-The-scene-should-vividly-depict-the-persons-exciteme_1

Electric Bike and Bike Leasing: What are the Search Trends in Belgium?

The health crisis propelled the electrically assisted bicycle or electric bike to the forefront. However, the demand subsequently fell sharply, leaving large stocks of electric bikes to be sold off. Today, search trends show that consumers are searching for more precise keywords, based on a specific brand or model – eg. Cowboy bikes, Speed pedelecs, and Fatbikes are in high demand. Bike leasing is also gaining interest, both in a professional and private context. This is revealed by an analysis from Universem, which studied internet searches in Belgium over the last 48 months, based on more than 13,000 keywords in French. How can brands take advantage of the opportunities revealed by these search trends?

Budget Management and Expense Tracking: How to Optimize Resource Allocation for Your SEA Campaigns

In the realm of digital marketing, Search Engine Advertising (SEA) campaigns play a pivotal role in attracting qualified visitors to your website. However, effective budget management and meticulous expense tracking are essential to ensure optimal return on investment. In this article, we will explore key strategies for optimizing resource allocation in your SEA campaigns, in order to achieve tangible and sustainable results.

Discover Actito: take full advantage of the customer journey

In today's ever-changing digital world, personalization has become the key to capturing consumers' attention and building lasting relationships with them. That's where Actito comes in, a marketing automation and customer relationship management platform that's revolutionizing the way companies interact with their target audience. In this article, we'll dive into the world of Actito, exploring what it is, how it works, its benefits, its budget, and the successful collaboration between Actito and Universem.