Blog Posts and Cases

Electric Bike and Bike Leasing: What are the Search Trends in Belgium?

The health crisis propelled the electrically assisted bicycle or electric bike to the forefront. However, the demand subsequently fell sharply, leaving large stocks of electric bikes to be sold off. Today, search trends show that consumers are searching for more precise keywords, based on a specific brand or model – eg. Cowboy bikes, Speed pedelecs, and Fatbikes are in high demand. Bike leasing is also gaining interest, both in a professional and private context. This is revealed by an analysis from Universem, which studied internet searches in Belgium over the last 48 months, based on more than 13,000 keywords in French. How can brands take advantage of the opportunities revealed by these search trends?