Develop your skills
Master the codes and tools of digital marketing to boost your performance and your expertise !
At Universem, our trainings and workshops help you quickly level up your skills, whether in SEO, SEA, Analytics, IA, ou rédaction web.
SEO & optimized copywriting
Learn how to make your content visible and high performing.
From technical structure to keyword selection, all the way to crafting copy that engages your audiences, our trainings help you master every key aspect of SEO.
From technical structure to keyword selection, all the way to crafting copy that engages your audiences, our trainings help you master every key aspect of SEO.
GEO Training - Optimize your visibility on generative AI
Step into the new era of search, the era of Generative Engine Optimization (GEO).
Learn how to make your brand visible within AI generated answers from tools like ChatGPT, Gemini or Perplexity, and how to adapt your content so it is referenced as a trustworthy source.
An essential training to anticipate the evolution of search and stay ahead in AI first environments.
Learn how to make your brand visible within AI generated answers from tools like ChatGPT, Gemini or Perplexity, and how to adapt your content so it is referenced as a trustworthy source.
An essential training to anticipate the evolution of search and stay ahead in AI first environments.
Google Ads Training (SEA)
Become fully autonomous in online advertising with a Google Partner agency.
Learn how to create, manage and optimize your campaigns to generate concrete, measurable results.
Learn how to create, manage and optimize your campaigns to generate concrete, measurable results.
Analytics & Tag Management Training
Make better decisions with your data
Learn how to track, measure and manage your digital performance using Google Analytics 4 and Google Tag Manager.
From tag configuration to the analysis of custom reports, you will develop a clear and actionable understanding of your online activity.
Learn how to track, measure and manage your digital performance using Google Analytics 4 and Google Tag Manager.
From tag configuration to the analysis of custom reports, you will develop a clear and actionable understanding of your online activity.
Tailored trainings
No training perfectly matches your needs? Create your own program.
Our experts work with you to build content tailored to your level, your industry and your goals.
Our experts work with you to build content tailored to your level, your industry and your goals.