The impact of your competitors on your position (SERP)
Competitive analysis
What position do your competitors occupy on search engines?
SEO competition analysis: an essential lever to refine your digital strategy
When doing marketing, it is essential to conduct a competitive analysis to try to understand their strategy and anticipate their future actions. Digital is no exception to this rule. Indeed, knowing the SEO strength of the main players in your market will help you better define your digital tactics.
Who are my competitors on Google?
Whether on Google or other search engines, your competitors are not always who you think they are. Indeed, besides those you interact with daily in your market, other types of websites may also seek to rank for the same keywords. For example, blogs or news sites occupy a significant place in the search results pages.
Analyzing your SEO competition is therefore essential to know who you are competing against on search engines.
What themes do they focus on?
The study of the competition allows you to identify to what extent your main competitors are working on the natural referencing of their website. It also defines the themes and types of keywords they are positioning themselves on. Thus, you know where you can attempt, or not, to recover some market share.
By regularly conducting this type of analysis, you will be able to observe the impact of your digital strategy on your positioning compared to that of your competitors.
An analysis tailored to your industry.
At Universem, we offer you a competitive analysis tailored to the size and importance of your industry. You can thus choose for a more or less detailed analysis of their strategy.
After defining an appropriate list of keywords or themes, we will focus on a limited number of competitors, chosen in consultation with you. We will then be able to observe the evolution of their SEO presence and yours on these queries every month or every four months.