Search Engine Advertising Training
SEA Training
The power of Google Ads campaigns at your fingertips.
A Google Partner agency to train you.
In our online advertising training, we start by describing the digital advertising landscape and the characteristics of various ad formats.
Next, we provide you with tips for implementing and optimizing your campaigns.
The presentation is tailored to your specific requests and needs.
Overview of different ad formats
The SEA training typically begins with an inventory of the most common digital ad formats. This gives you a broader understanding of the possibilities offered by online advertising and helps you identify the opportunities that best meet the needs of your business and users. Depending on your expectations, we can focus on a specific platform.
The functioning of ads
In the next step, we provide an overview of how Google Ads works, which will help you easily understand the different ad formats. More specifically, depending on your request, we focus on the workings of campaigns on specific platforms such as YouTube, Bing, or Facebook, for example.
Setting up and optimizing campaigns
Once the more theoretical part is completed, we move on to the practical aspect and walk you through the process of implementing your campaigns and optimizing them to achieve the best results. Beyond the technical knowledge that the Google Ads training will provide, it will also help you understand and interpret the monthly reports you receive.
Tailored to your specific needs and knowledge
Before the presentation, we contact you to determine the specific topics you want to cover. You choose the direction of the training, whether it focuses on digital advertising as a whole or if you’d prefer to concentrate on a particular topic or ad format.