On-page optimization
Perfect each content element of your website.
Good SEO is not due to chance.
A web page brings together various content elements. Each of them must be thoughtfully designed and executed to convince the user, but also the search engine bots. The main parts to work on are: the meta tags, the URL structure, the construction of the argument, and finally the page architecture.
The title and meta tags
These are tags found in the upper part (<head>) of an html page. They allow, among other things, to define the display text of a page in search engine results, in addition to influencing its ranking.
Thus, the title tag should include the main keyword of the page, while the meta description tag should encourage clicks.
The URL structure
Building a URL is not done randomly, but must adhere to certain rules. To maximize the chances of seeing the relevant page appear in search results, it will be necessary to:
- ensure that its URL follows the navigation path,
- that it is not too long,
- that it does not contain dynamic parameters,
- that it is free of non-compliant characters.
The body of the text
The most important SEO optimizations on a page concern the textual and pictorial elements. Thus, the following information influences how the page will be indexed:
- the number of repetitions of keywords and their density,
- the optimization of the main title of the page (H1 tag),
- the other subtitles,
- the attributes of images,
- the bolding of certain words.
The architecture of a page
The construction of the content of a web page requires adherence to certain formatting rules. Indeed, one does not read a blog article as one would read a newspaper column. A content page must entice the user to go further from the moment they read the title and the lead. More broadly, it should:
- encourage clicks,
- promote conversion,
- convince on the results page.