Content creation - Universem

Build a trusting relationship through unique and high-quality content. Combine the relevance of strong content with the best SEO practices for maximum visibility of your website.

Boost your brand with an effective editorial strategy.

Do you want to improve the natural referencing of your site? Relevant content and SEO go hand in hand!

At Universem, we bring effective content strategies to life through our unique approach, combining excellence, relevance, and expertise. Together, we develop a 360° vision that allows you to captivate every prospect and client through the right channel, the right message, and the right format.

Well-optimized content is one of the key criteria for promoting your good positioning in search engines. It relies on an effective content strategy, properly presented “SEO On-page” elements, and suitable web writing.

We also guide you on the distribution of your message: social networks, blogs, newsletters, digital campaigns, or website content. With Universem, nothing escapes our Total Brand Performance method to maximize the impact of your brand.

What is content marketing?

Content marketing is primarily a tailored editorial strategy and the creation of quality, relevant content adapted to your target audience.

At Universem, we provide you with the best techniques, such as advanced semantic analysis, to precisely understand what your users are searching for and expecting. With this data, we define impactful editorial lines that strengthen your positioning and distinguish your brand from the competition.

Our holistic content strategy method

Before starting to rewrite the pages of your site or write blog articles, it is important to build an effective editorial strategy. This will serve as a reference for creating value-added content, tailored to your target audience, relevant for your SEO, and generating engagement with internet users. After conducting an inventory of existing content, we will define your user profiles to then build an editorial line that reflects your brand's image. Finally, planning the writing according to an editorial calendar will ensure regular content production. In short, our mission is to support you with:

An omnichannel approach: we align your content across all channels for a consistent user experience.

Writing expertise: our copywriters, specialists in storytelling and SEO, create content that resonates with your audience.

Optimize the SEO of your site

generate organic traffic to your products and services

Increase the number of visitors and leads on your site with a well-crafted editorial strategy.

At Universem, we use all innovative techniques to optimize your traffic and increase visits to your site. For e-commerce sites or businesses with many references, we create product sheets and optimized descriptive content with the support of artificial intelligence:

Perfect alignment with your tone of voice.
Structured text to meet search engine requirements.
Integration of structured data to maximize online visibility.

And don’t worry, a professional copywriter and an SEO expert will always be involved in the process to ensure a 100% optimized, unique, and quality result.

Convince and retain your audience

An effective editorial strategy is not just about capturing attention: it also transforms your prospects into loyal customers.

Give your visitors a reason to regularly visit your site with successful content marketing! We use tools like:

Personalized newsletters to engage your contacts.
Engaging content on social media to build an active and involved community.

Boost your visibility

We transform your product pages, your blog, your social media, or your advertising campaigns into real leverage for visibility.

Thanks to engaging and perfectly targeted content, we ensure that your brand stands out from the very first interactions. Make yourself known to your target audience. Establish yourself as a brand, and engage in a conversation with your potential customers.

Increase conversions

Your site can become a true growth lever.

By implementing an optimized and well-thought-out digital strategy, you can transform your visitors into customers and multiply your results. Whether it’s improving user experience, designing impactful calls to action, or optimizing natural referencing, every detail matters to increase your conversions and achieve your goals. Don’t let your website settle for making a good impression; make it a performance tool!

How to build a quality editorial strategy for your SEO?

We design an effective editorial plan that optimizes your results, both in form and content.

Every piece of content produced adheres to the best SEO practices:

Keyword research and optimization.
Hierarchical structure for better readability.
Integration of trends and expectations of your audience.

We follow a 4-step program

Step 1 – Development of the content strategy

Keyword analysis
Trend study
Competitor analysis
Content inventory
Persona definitions
Editorial calendar

Step 2 – Content creation

Editorial process
Editorial charter
Rewriting existing content
SEO writing
SEO translation

Step 3 – Content distribution

Newsletter
Email campaign
Social media
Guest posts and link building

Step 4 – Performance monitoring and analysis

Traffic analysis
Goal analysis
Presentation of results
Strategy adjustment

When to call on our experts for your content strategy?

For the web writing of your site

Writing for the web seems to be an activity within everyone's reach. Although the digital sphere offers the opportunity for anyone to produce their own content and share it online, writing "SEO-friendly" content requires a specific technique. In the face of billions of existing content on the web, how can you stand out?

To create a page suitable for natural referencing, we focus on a specific topic and the interesting keywords that arise from it. We then study the theme carefully to provide an angle tailored to your business and values.

For the On-Page SEO optimizations of your site

Did you know that the hierarchy of text elements or the way a URL is constructed can influence your Google ranking? A web page incorporates various content formats, sometimes invisible to the user, but which, when properly articulated, can strengthen your SEO positioning.

By studying the composition of these different elements, we can offer you on-page optimizations, the recommendations of which can be applied to all your pages.