GEO Agency FAQ
Questions about our GEO agency?
Essential answers before launching your GEO / AIO strategy: audit, support, timelines, technical aspects, engines… and the basics (LLMs, definitions, key issues).
What is an LLM?
+
An LLM (Large Language Model) is an AI model trained on very large text corpora to understand and generate language: answers, summaries, comparisons, explanations. In the context of GEO, the challenge is not just “being found” — it’s being selected as a source and cited in generative answers.
What is the difference between GEO and AIO?
+
GEO (Generative Engine Optimization): optimising your presence in AI-generated answers from AI engines (ChatGPT, Perplexity, Gemini, Claude…) and the generative experiences of traditional engines (AI Overviews / AI Mode). AIO (AI Optimization): the term is sometimes used specifically for Google’s AI Overviews, or more broadly for an “AI” approach that can encompass GEO (content, data, measurement, processes). In practice, the two concepts overlap significantly: what matters is working on citability, trustworthiness and measurement.
Which AI engines / LLMs should I consider?
+
The main AI engines and assistants include ChatGPT, AI Overviews and AI Mode (Google), Perplexity, Gemini, Claude… Each platform has its own mechanics (sources, formats, depth) and use cases. At Universem, we start with the dominant surfaces and then expand if your markets or audiences justify it (B2B, specific countries, niches).
Is GEO / AIO relevant for my business?
+
If your prospects are already asking questions to an AI — and they increasingly are — then yes: GEO/AIO allows you to secure your future visibility and turn AI search into a growth lever rather than a competitive threat. Concretely, being cited strengthens your authority, influences consideration and can generate more qualified traffic.
Is a GEO audit enough to improve visibility in ChatGPT / AI Overviews / AI Mode?
+
A GEO audit is the best starting point to understand where you are cited (or not), on which topics, and why. At Universem, the audit doesn’t stop at diagnosis: it includes a lever mapping, actionable recommendations and a prioritised roadmap. If your goal is to progress sustainably, the audit is the foundation — then improvement happens through implementation and iteration.
What is the difference between a GEO audit and GEO support?
+
The GEO audit answers “where do we stand and what should we do” (analysis + priorities). GEO support implements the roadmap and manages improvement in cycles (tests, adjustments, citation/mention tracking, content, structure, technical work), with KPIs agreed upfront.
How long does it take to see GEO results?
+
GEO results depend on your starting point and the work to be done. Quick wins (structuring, fixing blockers, optimising existing content) can impact certain citations/mentions faster. Robust gains typically come from iterative cycles: test, measure (citations, sources, sentiment, prompt categories), then adjust.
Is GEO useful if my website already has a lot of content?
+
Yes, often even more so: the issue isn’t quantity, but the ability of AI to understand, trust, and cite. We identify gaps (missing topics, angles, proof elements), content to improve or remove, and restructure what exists to maximise “citability”.
Do you also handle technical aspects (JS rendering, blocking elements, structuring)?
+
Yes. We analyse what might prevent AI from reading or processing your pages, and we also work on data and page structuring to “speak the same language” as search engines and conversational AI.
Do you work only with ChatGPT or other AI engines too?
+
By default, we focus on the main ones (ChatGPT, AI Mode and AI Overviews). But we can expand depending on your market and priorities (Perplexity, Claude, Gemini, etc.), especially if your B2B audience or target countries justify a specific engine.
What should I prepare before a first meeting?
+
Ideally: your business goals (leads/sales), your priority markets/products, your constraints (technical, legal), and if possible an overview of your main competitors. If you don’t have everything ready, no problem: the meeting also helps frame the project and choose the right format (audit, package, tailor-made) with a micro-analysis.
Do you offer GEO services as packages or tailor-made?
+
Both. With a package, you get a clear framework (audit + dashboard + recommendations + cycles). With tailor-made, we adapt the analysis and data extraction to complex needs (multi-market, high volumes, very precise analysis by service/product, multi-engine coverage).
