GEO group training
Next session in January 2026
Join our next GEO group session and become the answer that stands out in a 100 percent AI search landscape.
GEO Training (Generative Engine Optimization) 🚀
Train your teams to be featured in AI generated answers
In 2026, AI driven answers become critical for your brand. This training shows how GEO enhances your SEO to make your pages quotable by LLMs (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and more). Your teams leave with a clear vision, a methodology and ready to use prompts so they can continue on their own.
GEO / AIO Training
Learn how to optimize your pages to be quoted in AI generated answers (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and more) while preserving your SEO performance. In 2026, the web becomes answer first and GEO enhances your SEO without replacing it.
With this GEO training, your teams leave with:
- A clear understanding of GEO and its role compared to SEO
- A GEO analysis method to prioritize the right content
- Ready to use prompts to analyze and optimize your pages
- Templates for extract ready passages (Q and A formats, lists, tables)
- Sector specific tips tailored to your reality (B2B, ecommerce, services and more)
Key information
Duration
4 hours (half day format)
Format
In person, either in your offices or in ours (Namur / Brussels)
Languages
FR / NL / EN
Level
Beginner to intermediate
This is an in company training tailored to your sector and challenges (B2B, ecommerce, lead generation and more).
Pricing available on request, depending on the number of participants and the level of customization.
Why a GEO training?
- AI answers summarise and quote, so being eligible becomes strategic in 2026.
- The share of AI assistants keeps growing and they are now integrated into traditional search engines.
- GEO introduces a new discipline that can feel overwhelming, as the information available is often vague. A training led by GEO experts is the perfect way to separate facts from noise.
- The goal is straightforward, give you the keys to increase the likelihood of being quoted by AI interfaces while protecting your SEO performance.
Who is this GEO training for?
- Marketing and digital managers who need to adapt their strategy to an answer first search world.
- SEO and SEA specialists who want to add a concrete GEO layer to their expertise.
- Web writers and content managers who create content that must be understood, extracted and quoted by AI systems.
- Business leaders, ecommerce teams and product teams who want to limit traffic loss linked to zero click behaviours and protect their share of voice.
What you will learn during this GEO training
Position GEO vs SEO and why it matters in 2026
Understand the difference between generative visibility (GEO) and traditional organic visibility (SEO), and why their complementarity becomes essential in 2026 to capture demand through AI generated answers.
Map search intent
Structure search intents (informational, commercial, transactional, post purchase) and link these needs to content that clearly answers user questions and AI model expectations.
Master the Query Fan Out
Identify a query’s branches (variations, sub questions, AI reformulations) to cover the topic with optimized content modules and capture more traffic entries and citations.
Use available signals to prioritize content
Know what to create or improve thanks to key signals such as PAA, related queries, AI Overviews and AI Mode, Query Fan Out, forums and more. The goal is to define topics that are concrete, prioritized and actionable.
Write extract ready passages
Create Q and A blocks, lists and tables with explicit entities (brands, products, places, numbers) to improve citation potential and understanding by generative AI models.
Run a replicable GEO analysis with tips and prompts
Step by step method with prompts for generation, filtering, reformulation and freshness checking so you can perform GEO analyses on your own pages and your competitors’ pages.
Implement the right signals
Deploy readable signals for engines and AI systems such as schema markup, indexing, non JS rendering when relevant, trust signals and brand signals.
Understand the limits of measurement
Understand the limits of measuring AI performance, such as attribution, volatility in answers, availability of citations and which indicators to track without overinterpreting them (AI share of voice, brand mentions, SEO correlations and more).
FAQ GEO training
Q.Do I need to master SEO or AI before attending this GEO training?
A.You do not need to be an expert in SEO or AI. Having basic SEO knowledge is a plus, but we revisit some fundamentals during the training, because GEO partly relies on search engine results pages. The goal is to keep everyone on board, even if you are just getting started with AI.
Q.Is the training mainly theoretical or will we work on pages from my site?
A.The training combines theory and practice. We start with a more conceptual part to explain the differences between SEO and GEO and how generative engines work. Then we move to a very hands on part where we analyse real pages, ideally yours, and show how to optimise them live. If you have priority pages, we are happy to use them as practical cases.
Q.Is this training relevant for my sector, whether B2B, ecommerce, services or the public sector?
A.Yes. We adapt examples and practical cases to your sector. Because we work on real pages, we naturally take some of your pages as examples to illustrate GEO concepts in your reality, whether B2B, ecommerce, services or public organisations.
Q.Which AI tools do you use during the training?
A.We mainly rely on ChatGPT to illustrate methods and prompts. However, if your company uses other tools (internal AI, Gemini, Claude and so on), we can adapt the demonstration to work with your tools so we stay as close as possible to your context.
Q.Will I leave with materials and reusable prompts after the training?
A.Yes. You receive the training PDF and all the prompts we share. Each prompt is clearly explained with the elements you need to adapt to your context, so you can use them on a daily basis for analysis, optimisation and content prioritisation.
Q.How many people can join one GEO training session in my company?
A.There is no strict limit, but the more participants you have, the harder it is to maintain strong interaction. For a highly interactive training, we usually recommend groups of 4 to 5 people. It is still possible to increase this number if your context requires it.
Q.Can the training be delivered remotely or only in person?
A.We favour in person sessions, because this is where we usually see the best engagement and the most valuable discussions. However, if your teams are spread across several countries, we can organise a remote version. In that case, we recommend smaller groups to keep the quality of interactions high.
Q.Is the training updated regularly, given how fast AI is evolving?
A.Yes. The training is updated several times per month at the moment to reflect the latest developments such as new search experiences, AI features and GEO best practices. You benefit from content that stays aligned with the current state of the market.
Q.Do we need to involve our IT or development teams to implement what we see in the training?
A.Not necessarily. Recommendations are written in a way that is clear enough for marketing teams to brief technical teams. That said, if your IT or development teams would like to join, it is a real plus, as it helps them better understand GEO challenges and makes implementation easier in everyday work.
Q.Can the training be delivered in several languages for my teams?
A.Yes. We can deliver the training in French, Dutch and English. If you need other languages, we can explore tailored solutions for your organisation.
Q.Do you offer support after the training, such as a GEO audit, coaching or help with implementation?
A.Yes. We provide detailed GEO audits to demonstrate the approach on your site and we can set up ongoing support such as coaching, implementation assistance, testing and action prioritisation. The objective is to help you turn the training into tangible results for your visibility against competitors.
Q.Do you also cover how to measure visibility in AI answers and not only SEO traffic?
A.Yes. Part of the training focuses on measuring AI visibility. We explain what we do with our own tools, how to track mentions of your brand and your competitors and, most importantly, what the limits of these measurements are, such as volatility in answers and partial coverage. The idea is to give you a realistic view of the indicators to follow and the pitfalls to avoid.
Q.What if we have done nothing with AI so far, is the training still accessible?
A.Absolutely, and it is even a great way to start. The training is designed to help you take your first steps on solid foundations without heavy technical prerequisites. We start from your business challenges and your current content to gradually build a GEO approach that is realistic and actionable.
Q.Will I need to rewrite my entire site to do GEO properly?
A.No. GEO is based on prioritisation. You start with your most important pages, whether they are key for business, SEO or brand awareness, then you optimise the most strategic passages first to make them easier for AI models to quote. Once the method is in place, you can gradually extend the approach to the rest of your site without rewriting everything at once.
Our GEO and generative AI experts
The training is delivered by GEO and SEO experts who support brands in Belgium and internationally on Search and generative AI topics every day.
Ready to train your teams in GEO?
In just half a day, your teams understand how AI answers work, how GEO enhances your SEO and leave with a practical method plus reusable prompts to keep optimising your content.