From Data to Impact: Actito & Universem's Winning Duo

A journey that attracts, convinces... and converts.

You’re optimizing your SEO on one side, and your conversions on the other?
What if true performance lay in a global understanding of your users, from their search to the act of conversion—including Google’s artificial intelligence?

We are organizing an exclusive workshop to reveal how to align SEO, GEO, and CRO in a human-centered and performance-driven approach.

On the agenda: live analysis of a participating website, actionable methodology, quick wins, strategic vision.

What you will discover during our workshop

🎓 Fundamentals Revisited in Light of AI

- Updated basics of SEO and GEO
- Convergence points between visibility and conversion
- A comprehensive and actionable methodology to combine acquisition, UX, and performance

🔍 Analysis of a Concrete Case: Understanding Your Users

We will select a participant's website for a live analysis led by our SEO and CRO experts.

This demo will show you how to:
- Decipher the motivations behind traffic data (GA4)
- Identify emotional frictions that block conversions
- Analyze user intent beyond keywords
- Interpret behaviors (Clarity/Hotjar) to understand the hidden "whys"
- Transform UX insights into concrete SEO optimizations

Why Combine SEO, GEO, and Conversion Rate Optimization?

In the era of conversational AI, voice searches, and generative engines, creating content for real people is no longer an option: it's a necessity.

Most companies still treat SEO/GEO and CRO as separate disciplines. But this siloed approach ignores the essential: understanding why your users act the way they do, from the first click to conversion (or abandonment).

The traditional approach — optimizing traffic on one side, conversions on the other — is no longer viable.

It must evolve towards an integrated strategy that combines search data, real behaviors, and intent signals to create a coherent and high-performing experience.

SEO tells you what your users are looking for and how they formulate their needs.

GEO shows you how your content is picked up and visible in generative interfaces (AI Overviews, ChatGPT, Mistral, Perplexity…).

CRO, finally, reveals why they click, convert… or abandon.

Together, these expertises form a 360° understanding of the user journey, allowing you to design content, interfaces, and messages that resonate with your audiences—and truly convert.

Your website as a case study? Participate in the drawing!

Your site, our expertise
We will select one participant to conduct a personalized audit beforehand, which will then be analyzed in detail during the workshop.

The selected participant will receive:
- A personalized mini-audit for SEO, GEO & CRO
- Concrete recommendations applicable the very next day
- A prioritized action plan based on their business challenges

📌Conditions for participation:
- Minimum 3,000 monthly visits
- Temporary access to GA4, Search Console, Clarity, or equivalent
- Explicit agreement for public presentation (we guarantee that no competitors will be present at the event)

Every participant leaves with real actionable levers:
- A clear methodology to combine SEO, GEO, and CRO
- Practical tools to analyze user motivations and journeys
- A framework for creating content that converts naturally
- A network of experts and peers facing the same challenges

The experts who will lead the workshop

Corentin Donneaux

Head of SEO & Innovation

Corentin will share his expertise with you and provide concrete keys to adjust your digital strategy.

Passionate about data analysis and new technologies, he continuously explores the latest industry advancements to refine digital strategies.

Quentin Mortel

Data, Analytics & CRO Senior Consultant

Quentin is the behavioral data specialist. He transforms numbers into concrete levers to understand users and improve their experience. His expertise in UX analytics and data-driven strategy helps inform decisions and finely optimize customer journeys.

Program & Practical Details

2 Sessions Available

📅 Thursday, September 4, 2025 –> session in French

Namur – Business Village Ecolys – Avenue d’Ecolys 2 – 5020 Suarlée

📅 Thursday, September 11, 2025 –> session in English

Brussels – Universem – Av. Herrmann-Debroux 42 – 1160 Auderghem

Program:

10:00 AM: Welcome & coffee
10:30 AM – 11:00 AM: The updated basics of SEO & GEO
11:00 AM – 11:30 AM: The convergence points between visibility and conversion
11:30 AM – 12:30 PM: Analysis of a concrete case – understanding your users + Q&A
12:30 PM – 2:00 PM: Lunch & networking

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👉 Free Registration – Limited Seats

Universem reserves the right of admission.