Training and workshop
Master the codes and tools of digital marketing to boost your performance and knowledge! At Universem, our tailored training allows you to quickly enhance your skills, whether in SEO, SEA, Google Analytics, or web writing. Accompanied by experts, develop concrete and effective practices to excel in your field.
SEO - The Basics
Our SEO training offers a comprehensive approach to mastering the challenges of natural referencing. You will learn to optimize the three pillars of SEO: content (hierarchy and quality), technique (speed, responsive design), and popularity (qualitative backlinks).
We also explore the latest updates to Google's algorithm and their impacts, in order to provide you with current and effective practices. You will know how to avoid penalties and maximize your online visibility.
We also explore the latest updates to Google's algorithm and their impacts, in order to provide you with current and effective practices. You will know how to avoid penalties and maximize your online visibility.
SEO copywriting training
Learn to write high-performing web content with our SEO writing training. Discover the basics of optimized writing, the development of an editorial strategy, keyword research, and on-page optimization to maximize your online visibility and engage your audiences at every stage of the customer journey.
Google Ads Training (SEA)
Train with Universem, a Google Partner agency, to master online advertising! Discover advertising formats, SEA campaign mechanics, and learn how to optimize them for effective results tailored to your needs.
Beginner or advanced? Train yourself in Google Analytics with Universem.
Whether you are a beginner or experienced, our Google Analytics training adapts to your level and activity.
Beginner training: Discover the basics of web analytics (KPI’s, standard reports, key features) and learn to interpret your data step by step.
Advanced training: Deepen your skills with e-commerce tracking, custom reports, and integration with Looker Studio.
Our interactive sessions include concrete examples based on your data and a personalized Q&A session to address your challenges.
Beginner training: Discover the basics of web analytics (KPI’s, standard reports, key features) and learn to interpret your data step by step.
Advanced training: Deepen your skills with e-commerce tracking, custom reports, and integration with Looker Studio.
Our interactive sessions include concrete examples based on your data and a personalized Q&A session to address your challenges.
Google Tag Manager Training: Beginner or Advanced
Become self-sufficient in managing the tracking of your site with our GTM training, tailored to your level.
- Beginner: Get started with the basics of Tag Manager (container, DataLayer, pixels, debugging).
- Advanced: Deepen your knowledge with complex features (variables, dimensions, custom events).
Focused on practice and personalized, our sessions include support to address your specific questions and needs.
- Beginner: Get started with the basics of Tag Manager (container, DataLayer, pixels, debugging).
- Advanced: Deepen your knowledge with complex features (variables, dimensions, custom events).
Focused on practice and personalized, our sessions include support to address your specific questions and needs.
Custom training
"We also offer customized training tailored to your needs and level of expertise. Whether it's to master specific tools like Google Tag Manager, Google Analytics, Looker Studio, or to deepen your skills in SEO and online advertising, our personalized training allows you to quickly and effectively enhance your skills."
They trust us!
« Nous apprécions l’expertise SEO ainsi que les services d’analytics qu’offre Universem. C’est une société belge, mais avec un calibre capable de s’attaquer à l’international. L’équipe comprend vraiment nos besoins. Universem est un véritable partenaire de confiance. »
Interparking
« Universem est toujours à l’écoute des besoins de MeDirect et à la recherche de solutions adaptées. Il y a un excellent niveau d’expertise et une très bonne communication avec l’équipe. Nous entretenons une relation très solide et, surtout, une confiance mutuelle. »
Medirect
« Universem, ce n’est pas juste une agence ; c’est une équipe d’experts engagés qui s’implique, écoute et s’adapte. Ils ont cette capacité rare de comprendre notre business, nos enjeux et proposent des solutions qui font la différence. C’est exactement ce genre de partenariat que je recherche… bien plus qu’un simple fournisseur ! »
Interflex (Allegion)