PRESS RELEASE
Universem celebrates 17 years by reinventing itself while maintaining continuity. Hubert de Cartier, co-founder, becomes the agency’s new CEO.
Following the successful transformation of the agency (new vision, new identity launching in early 2025, and a strengthened client portfolio), Muriel Houtermans and Joris Vandendooren are passing the torch to Hubert de Cartier.
As co-founder, Hubert steps into the role of CEO and will be supported by a strong female trio. Marie Schmitz, who joined the agency in 2019 as Client Services Lead, has been promoted to Client Services Director. Katia Couwez will oversee the agency’s business development and marketing. Chantal Charbonnier continues in her role as HR Manager.
Hubert de Cartier: “I want to thank Muriel and Joris for their contributions to the agency, helping to introduce a new approach in a rapidly evolving digital landscape. I wish them the very best in their future endeavors!”
“I am excited to lead the agency and the entire team to new heights. With trends such as the multiplication of advertising channels, the importance of first-party data, and increasingly well-informed consumers, Universem continues to support its clients with a holistic vision of digital marketing to boost their performance.”
Sébastien François, co-founder of Universem, takes the helm at Saturn, the spin-off developing CRM and Marketing Automation solutions, including partnerships with HubSpot and Actito. Simon-Pierre Breuls, also a co-founder, will continue to build bridges within the ecosystem through Maia Consulting, a firm specializing in marketing for B2B SMEs. The founding trio remains actively involved in Universem’s growth.
About Universem:
Since its creation in 2007, Universem has been a pioneer in digital marketing. A specialist from day one in SEO, SEA, and Data & Analytics, the agency has consistently helped its clients grow by maximizing their online visibility and optimizing their digital performance.
Over the years, clients such as Beobank, Leonidas, Trafic, Renmans, Bernard, MeDirect, and many others have relied on tailor-made solutions designed to enhance their digital performance.
Today, in a world where digital marketing is omnipresent, Universem continues to innovate and guide clients in making the best decisions, as reflected in its new slogan: Your compass in a digital world.