SEO optimized copywriting training

The objective of the SEO training provided by our agency is to help you better understand the strategies that can support your organic performance. The web medium is a specific platform that requires a particular type of writing. Content plays a role at every stage of the customer journey. Therefore, it is important to take care of it to promote the acquisition of new customers, their conversion, and their retention.

We begin the training with an explanation about the characteristics of web writing and the rules to follow to meet both user needs and search engine requirements.

Before starting to create any content, it is necessary to have established a global editorial strategy defining a clear editorial charter tailored to your targets. During the training, we present the various elements to consider when creating this strategy, such as defining a tone, a voice, and a type of message.

Before starting the writing of your web page, it is essential to conduct keyword research to identify the most interesting terms to use to enhance its SEO. During the training, we will define the ideal keyword in SEO. Then, we will share some tips for conducting a relevant and effective semantic analysis.

Although the quality of the web writer’s pen is of course crucial, certain page elements must also be properly optimized in order to enhance SEO. For example, the hierarchy of titles and subtitles, the division of text into paragraphs, and the naming of images have an influence on SEO.