Assessment of your natural performances
Traffic analysis
Monitor the SEO of your site and boost its traffic.
What is the purpose of your site?
Attracting qualified visitors and converting them into concrete actions is essential to achieving your goals: sales, quote requests, contacts, or newsletter sign-ups.
But how do you measure the effectiveness of your site?
By analyzing your SEO traffic, you obtain valuable data to understand your users’ behavior and optimize your digital strategy.
Why perform a traffic analysis of a site?
Without a good analysis of your website traffic, you are navigating completely blind. Indeed, you cannot observe what potentially hinders your visitors, nor which pages need optimization. You cannot even truly determine what your positions in Google results bring you. You will be in total obscurity.
In addition to an effective positioning analysis, tracking your Google traffic is at the core of all your online marketing.
Google Analytics: the essential tool
Free and easy to use, Google’s “Analytics” tool has many features and provides a lot of valuable information about your SEO traffic:
- The profile of your visitors: geographical origin, language, age, gender, technology used…
- The source of your traffic: SEO, SEA, direct…
- The number of visits related to your organic search
- The most effective pages in SEO: landing pages, number of visits, time spent on each page, bounce rate…
- The goals achieved through these SEO visits (according to what you have defined in Google Analytics)Many things are possible with good tracking of visits and good data cross-referencing.
Regular reports
Do you feel lost among all this data and don’t know where to look? Our SEO agency is here to help you analyze your SEO traffic. Regularly, we provide you with a report summarizing the most relevant information for your business. This way, you can easily track your SEO and determine which optimizations of your website deserve all your efforts.