Training programs and workshops
Master the tools and best practices of digital marketing to boost both your performance and your expertise. At Universem, our tailor made training programs help you upskill quickly, whether in SEO, SEA, Google Analytics or web copywriting. Guided by experts, you develop concrete and effective practices to excel in your field.
SEO basics
Our SEO training provides a comprehensive approach to mastering the core principles of organic search. You will learn how to optimise the three pillars of SEO: content (structure and quality), technical performance (speed, responsive design) and popularity (high quality backlinks).
We also explore the latest Google algorithm updates and their impact, giving you up to date and effective best practices. You will know how to avoid penalties and maximise your online visibility.
We also explore the latest Google algorithm updates and their impact, giving you up to date and effective best practices. You will know how to avoid penalties and maximise your online visibility.
SEO training
Learn how to write high performing web content with our SEO copywriting training. Discover the fundamentals of optimised writing, editorial strategy development, keyword research and on page optimisation to maximise your online visibility and engage your audiences at every stage of the customer journey.
Google Ads training (SEA)
Train with Universem, a Google Partner agency, to master online advertising! Discover ad formats, SEA campaign mechanics and learn how to optimise them for high performing results tailored to your needs.
Beginner or advanced? Train in Google Analytics with Universem
Whether you are new or experienced, our Google Analytics training courses adapt to your level and your business.
Beginner training: Discover the fundamentals of web analytics (KPIs, standard reports, key features) and learn to interpret your data step by step.
Advanced training: Deepen your skills with ecommerce tracking, custom reports and integration with Looker Studio.
Our interactive sessions include concrete examples based on your data and a personalised Q&A session to address your challenges.
Beginner training: Discover the fundamentals of web analytics (KPIs, standard reports, key features) and learn to interpret your data step by step.
Advanced training: Deepen your skills with ecommerce tracking, custom reports and integration with Looker Studio.
Our interactive sessions include concrete examples based on your data and a personalised Q&A session to address your challenges.
Google Tag Manager training courses, Beginner or Advanced
Become autonomous in managing your site tracking with our GTM training courses, tailored to your level.
- Beginner: Learn the basics of Tag Manager (container, DataLayer, pixels, debugging).
- Advanced: Deepen your knowledge with more complex features (variables, dimensions, custom events).
Practical and personalised, our sessions include dedicated support to answer your questions and specific needs.
- Beginner: Learn the basics of Tag Manager (container, DataLayer, pixels, debugging).
- Advanced: Deepen your knowledge with more complex features (variables, dimensions, custom events).
Practical and personalised, our sessions include dedicated support to answer your questions and specific needs.
GEO training courses, generative engine optimisation
Our GEO (Generative Engine Optimization) training teaches you how to adapt your content so it is read, understood and quoted by AI interfaces (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and more) while preserving your SEO performance. In 2026, as the web becomes answer first, you leave with a clear method and practical prompts to become the source used by AI engines.
Tailor made training courses
We also offer tailor made training courses adapted to your needs and your level of expertise. Whether you want to master specific tools such as Google Tag Manager, Google Analytics or Looker Studio, or deepen your skills in SEO and online advertising, our personalised training helps you upskill quickly and efficiently.
They trust us!
"Universem is not just an agency; it’s a team of committed experts who engage, listen, and adapt. They have that rare ability to understand our business, our challenges, and to propose solutions that truly make a difference. This is exactly the kind of partnership I’m looking for… much more than just a service provider!"
Interflex (Allegion)
"Universem is always attentive to MeDirect’s needs and constantly looking for tailored solutions. The level of expertise is excellent, and communication with the team is outstanding. We have built a strong relationship and, most importantly, mutual trust."
Medirect
"We appreciate the SEO expertise and analytics services that Universem provides. It’s a Belgian company, but with the caliber to take on international challenges. The team truly understands our needs. Universem is a trusted partner."
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